Tagline: Inside The Wild Wild World Of Professional Bowling!
Plot: Though never a sport of Kings, at one point in time bowling occupied a perfectly respectable place in the pantheon of American sports. It has long been one of the most popular participatory sports in America. When Eddie Elias convinced the country's top 33 bowlers to kick fifty bucks into a communal pot in a banquet hall in Syracuse, NY, in 1958, the Professional Bowlers Association was born. ABC began televising PBA tournaments in 1962, and as the lead in Wide World of Sports, Chris Schenkel's Saturday afternoon bowling telecast was for many years one of the highest rated sports programs on television.
Then something happened: America ceased to embrace the portly, middle-brow image the PBA was selling, and bowling got kicked to the curb. The sport and its players, many of whom grew up idolizing the sepia-toned gods of bowling's golden era, found themselves wallowingin the backwaters of the popular imagination, alongside rodeos and tractor pulls.
In 2000, three former Microsoft executives scooped up the entire apparatus of professional bowling -- its players, tournaments, trademarks and trophies, all for about five million dollars and assumption of the league's debt. Their stated goal was to save bowling from the brink of extinction and raise it to new heights, or at least put
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