It is famous for turning cutie-pie Clara Bow into, as critic David Thomson described her, "the first mass-market sex symbol." Somewhat overshadowed by this phenomenon is the fact that It is also a terrifically entertaining picture, an effortless cruise through the manners and morals of the flapper era. Bow plays a shopgirl who sets her saucer eyes on her boss (Antonio Moreno); it isn't terribly hard to land him, since she possesses dazzle, charm, spunk... in a word, "It." And if we're still not sure what "It" is, there's a moment of high camp hilarity when matronly author Elinor Glyn, who penned the original definition of "It," strides through the movie and delivers herself of its meaning. Actually, Bow's delightful performance does more to define "It" than anything else, and her unabashed sexiness (which didn't play well after sound came in) clearly sets the future course for Marilyn Monroe and Madonna. --Robert Horton
From the Back Cover Clara Bow was the brightest star of the Jazz Age and its hottest sex symbol; after this movie, fans had a new name for her: the "It Girl." Bow portrays Betty Lou Spence, a beautiful, sassy, self-confident sales girl at the Waltham Department Store, where she eyes Cyrus, the handsome son of the store's owner. It's love at first sight and the chase is on in one of the greatest romantic comedies of the silent era! Misunderstandings, love, sex, and a ukelele all come together in the film's hilarious yacht-bound climax. Beautifully restored, this edition features a delightful orchestral score by acclaimed composer Carl Davis.
(15 votes)
2.
A silent showcase for Clara Bow, the world-famous "It" girl who had everything that everybody wanted. Here she plays a feisty shop girl out to land a man. Based on a story by Elinor Glyn.
(15 votes)
Mooviees.com is not the official site for this film.
All editorial views and opinions expressed here are for entertainment purposes only.
<>
Movie Database
In Theaters
